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Sinikivi tee 2, 75306 Rae vald

+372 664 6960

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Cookie Policy

Privacy policy

© Puumerkki 2026

  1. Privacy Policy

Privacy policy

 

This privacy policy describes how Puumerkki AS processes personal data.

 

1. Data controller

Puumerkki AS
Business ID: 10140647
Sinikivi tee 2
01730 Lehmja 
Estonia

 

The Puumerkki Group consists of Puumerkki Oy, Puumerkki AS and Puumerkki SIA in Finland, Estonia, Latvia and Lithuania. Personal data may be processed within the group for administrative purposes, customer service and reporting.

 

2. Contact for data protection matters

markkinointi@puumerkki.com

 

3. Purposes of processing personal data and legal bases

  • Management of customer relationships and performance of contracts (legal basis: contract)
  • Marketing, communications and new customer acquisition (legal basis: legitimate interest or consent)
  • Compliance with statutory obligations (legal basis: legal obligation)

 

4. Data subjects and categories of data processed

We process personal data of customers, prospective customers, suppliers and partners, such as

  • Name and contact details
  • Telephone number and email address
  • National identification number
  • Company name and contact details
  • Business ID
  • Job title and area of responsibility
  • Purchase history
  • Information related to the management of the customer relationship
  • Marketing consents and opt-outs

 

5. Regular sources of data

Data is obtained from the data subject directly (e.g. forms, contracts), from public sources and from third-party registers.

 

6. Disclosures and transfers of data

We do not disclose data to third parties for marketing purposes.

Personal data may be transferred within the Puumerkki group for administrative purposes, customer service and reporting. Transfers are based on legitimate interest or contract and are carried out in accordance with the EU General Data Protection Regulation (GDPR).

Service providers are used in the processing of personal data; these providers may occasionally transfer personal data outside the EU/EEA in compliance with the requirements of the EU data protection regulation and other applicable data processing requirements.

 

7. Cookies and online tracking

The site uses cookies and analytics tools (e.g. Google Analytics 4) to improve the user experience and to target marketing. The use of cookies is based on consent, which can be managed on the site via the cookie management tool.

 

8. Data security and retention

Personal data is retained only for as long as necessary to fulfil the purposes for which it was collected or to meet statutory obligations. Personal data is protected by technical and organizational measures. Access rights are limited to those persons whose job duties require access.

 

Manual records
Manual records, such as account opening forms, are kept in locked premises.

 

Electronic records
The register is confidential and is accessible only to those whose duties require its use. Registers are protected by user IDs and passwords.

 

Retention period
We delete outdated and unnecessary information from the register in an appropriate manner. We retain data only for as long as necessary to carry out the processing purposes described in this privacy policy. Some information may need to be retained for a longer period due to obligations under the Accounting Act or other applicable laws.

 

9. Rights of the data subject

A data subject has the right to:

  • access the personal data concerning them
  • request correction or deletion of data
  • restrict or object to processing
  • withdraw consent

 

10. Updates

We reserve the right to update Puumerkki AS’s privacy policy as necessary.
Last updated 25 November 2025.

 

Requests regarding the rights of the data subject can be sent to: markkinointi@puumerkki.com. We may require the data subject to prove their identity before we process the request.